PR CAMPAIGN OF MIRIHI ISLAND RESORT MALDIVES

Title of the project: PR campaign on Russian Market for Mirihi Island Resort, Maldives
Date for the implementation of the project: July 2017 - September 2017
Provided services: Advertising campaign

Description of the project:
The self-titled island of Mirihi Island Resort is located in 30 minutes of scenic flight by seaplane from the island of Male. Washed by the warm waters of the Indian Ocean, the island resort is the smallest in the Maldives; its dimensions are only 350 meters long and 50 meters wide. Despite the small size, there are 157 employees for 76 guests. The island traces the theme of «Robinson Crusoe», allowing guests to move without shoes throughout the island.

In order to increase the number of clients from Russia, a small advertising and PR campaign was carried out which allowed information about the resort in the information field of Russian mass media, as well as increased awareness about the hotel services among the target audience.